The three businesses that I found that are using visual social media are “Krebsonsecurity”,”TheNewBoston”, “EliTheComputerGuy”.
The first of these is Krebs on Security. He uses Twitter,
Facebook, and a blog. Most of the things he posts have pictures for visual, but
not much in the way of video. He
seems to be using Twitter and Facebook to expand his exposure for his articles.
Often they are simply links to his posts. I would say that for Krebs on
Security visual media is not a priority and is mostly used to enhance his
textual articles.
The second business that I looked at was The New Boston.
This is a pretty different type of approach and visual is the mainstay. He
uses YouTube and his website. He has used Twitter and a blog but seems to have abandoned
them or uses them very little now. His website is mainly an organizational
portal for his YouTube channel. The focus of his content is teaching, and videos
lend themselves very strongly to this. He is extremely effective with this
style of content delivery.
The last business that I examined was Eli the Computer Guy. He
uses a website, YouTube, Twitter, and a blog built into his website. Eli has created his media channel around teaching videos and it has worked very
well for him. He does use YouTube to make commentary type episodes. This also
seems to work well and they have high viewing numbers.
I think that visual media channels have a definite
usefulness in instructional and commentary content delivery businesses. It can be used in differing styles and
amounts as shown by these three businesses. I think the successful use of visual social media would really depend on
the personality of the person, as well as, the type and depth of content. I
will try to use visual social media to be both a supporting role in expanding
the touch of my content, and in a primary role when it serves as the best media
to convey the content.
Krebs On Security
Krebs On Security
twitter, facebook, Blog/website
The New Boston
Eli the computer guy
https://twitter.com/elicomputerguy
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