Social Media Advertising!
Social media is a very important advertising and customer interaction tool. The ability to measure and precisely target your efforts is supremely valuable. I think that the chapters 14 and 15 of "Likeable social media by Dave Kerpen" explain the beneficial and important advertising strategies that should be used and implemented by most companies today. The one thing that I thought was of most importance was the statement made in the book " So before yo spend lots of time and money on likeable social media, you've got to make sure you have likeable customer service, likeable salespeople, likeable products, and likeable processes." . I truly believe that too many companies concentrate more on the marketing aspect looking for new customers than they do the operation and customer service to insure the customers that they already have are satisfied. The worst thing that could happen would be to have a spectacularly successful marketing campaign to bring in new customers then provide horrendous service and sour all those new customers. It is almost always easier and less costly to keep existing customers than it is to find new ones. Also customers who have a bad experience are much more likely to share their dislike over a bad experience and this is not the type of word of mouth advertising you want.Facebook offers a great way to advertise and a number of good ways to do it. The ability to focus your add by location, job title, interests, and friends of connections are some that I think are the best. On top of that you have the option to structure the cost based on pay per view and pay per click allowing you do judge the amount and type of exposure you think gives you the best return. Personally I think that in most cases I would use pay per click as it would give you a better idea of the effectiveness of your advertisement. I really like and would consider using the friends of connections first. this ad with its built in recommendation attribute I think would be the most effective. Maybe using this with an interest filter would be even more precisely targeted and effective.
Hi Fritz,
ReplyDeleteI agree that the book did a good job of explaining this, and that the ability to target people you want to connect with is really an advantage. Who would you target for these ads? I think they look good. Clean and crisp and simple. Good work.
You make great points as highlighted from the excerpt from the textbook. Regardless of the services/product being offered if one doesn't know how to interact properly with people then the chances of making a sale are very minimal. The irony is that the current generation seems to be headed that way in that things such as manners and etiquette, holding a genuine conversation and even able to write a letter are all skills that are important especially in a business environment but are not practiced on a daily basis. Skills that could ultimately make one seem unable to complete a simple task unless it's technologically driven.
ReplyDeleteYour ads are great! Your first ad on top left about the first ten people getting a cleaning if they comment is a great call to action, something that maybe would also work great for a twitter ad as well that way you embrace different audiences using the same ad in two different platforms. Your second ad on the bottom is also good and the fact that you're making yourself available is really awesome. Going back to what I mentioned earlier both your ads are very welcoming and to me they bring to mind a knowledgeable person who takes interest in his audiences concerns and needs!