Week 11: Social Media Low or No Cost for Business.

Using Social Media for Business.

Social media can be a great low cost or no cost advertising solution for businesses. Creating interaction with your followers and giving them exclusive access to promotional events. Social media used in the right way can grow your business and let you measure what is working with just your time as the investment.

Creating posts that encourage followers interaction can be a great way to engage and measure your followers with your content. It is always a little bit of a journey to find the final mix that most engages people, but if you stay with it and measure your results along the way it is worth it. I believe that one of the most important parts of an engagement approach is to make sure that you stay engaged as well. When followers do respond make sure to acknowledge it and keep the conversation going and let them know you appreciate their participation..



Another low cost and effective way to build business is through
promotional events on social media. If you offer you followers and customers, discounts or special promotions on a regular basis they will begin to follow you more closely. This type event does have a cost usually in the give away items, but it will almost always generate more interest as followers share the great deals with friends.






Creating participation events such as work shops and webinars is also a great way to promote your business and grow it. This can be labor intensive and take some work to figure out what your
followers are willing to invest their time in, but again well worth it once you find that level of interest.



In the end I believe that for anything to work well you need to be consistent with your approach and commitment, but for businesses using social media to connect and engage their customer base it can be lowest cost and highest effectiveness.