Week 13: Google Analytics

Google Analytics

Google analytic is a powerful tool that can help you analyze your blog or website. It provides data on many different aspects of your site and user interaction. You can see how many new users have visited or how many return users you have. You can see what devices and which browser they are using. you can see what pages they are viewing , how many they are viewing, and how long they are viewing them. There are many more analytic aspects that you should look at yourself. 

Some of the ones that I find to be most important to me are new users, session duration, and returning visitors. I like these because they give me a good idea of how my site is growing and if my viewers are reading the content. New users is important to see if you are expanding your reach and gaining new followers. You can also dig into this to see where they are coming from and what they are using.

Returning users I think is very important also. You want your returning users to grow as a percentage of your new users. Watching this percentage of returning users compared to your new users can be a helpful tool for modifying content. The higher percentage of returning users should be an indicator that more of your visitors are interested by your content. Session duration is an important to monitor because it will tell you if your visitors are actually viewing content or just bouncing through. A growing session duration can be a good indicator of the quality a of your content and your followers level of interest in it.

Even if you don't use Google Analytics, you should use some measurement tool to see how your site is doing in several of these aspects. If you can see what is working and what is not you have no way of fixing it.